Your website’s first impression matters — and it better look good

Website First ImpressionsBy now we’ve all heard it: First impressions are important.

But what does that really mean as it relates to your website?

If you break it down into your narrow window of website engagement with potential customers, it’s largely about a good design. In most cases, you only have a handful of seconds a visitor will spend on your site. So you better make them count.

Furthermore, research shows that 94% of first impressions with websites are design related. That might seem surprisingly high at first, but if you think about it, in small bursts, of course visual components are what we’re going to recognize and build judgements on. At a basic level, we are impressed by what we see, not always be what we take time to comprehend.

Five keys to a good first impression for your website

  • Good logo
  • Main focus area
  • Great “above the fold”
  • Call to action
  • Inviting feel

Five things that are sure to cause a bad impression

  • Cluttered content
  • Unclear navigation
  • Lack of clear message
  • Unattractive design
  • Poor load times


Don’t cheat yourself on your website design. And don’t try to save money on design. You only get one chance at a first impression, and the few seconds you have for this are critically important.

Take some time to review what type of impression your website is giving visitors. If you find there is room for improvement, take a few notes and pass them along to us. We’d be happy to review your website and provide some feedback.