Yeah, your business needs social media — but it also needs a professional website Your business is healthy and your Facebook business page has been an effective tool for marketing. So should you even bother with hiring a developer for an official business website?Well, the short answer [...]
Be the turtle in 2019: SEO is a long-term investment with a great payoff Many small businesses operate on a tight budget. They ponder investment carefully and try to base their decisions on the necessity of expenditures and resources available to them. While your website, and [...]
Why you must have an optimized Google My Business profile Google My Business is the hub for network activity as it relates to consumers’ online searches. It serves as a central agency for aggregating incoming searches in an attempt to provide the best results and an interactive experience for [...]
Five easy steps to start promoting your new website So, you've got your new website developed and you're ready to make the most of it. What's next, you ask? Rarely should websites be considered apples to apples. Websites do different things for different industries, businesses and individuals. And whatever your [...]
What is net neutrality? And how the internet is likely to change Net neutrality, put into place in 2015 to prevent internet services providers (ISPs) from discriminating against or showing favoritism toward specific websites, was revoked last week and replaced by the Federal Communications Commission's Restoring Internet Freedom Order. Since, it [...]
Get-your-mind-right SEO website basics for small businesses In the wake of advancing algorithm-based indexing and ranking is a dynamic search engine optimization (SEO) environment that continues to evolve into a intuitive and rewarding process for small businesses that do it right. In the early days, SEO was about cramming tons [...]
What new website owners need to understand about SEO As a small business owner ready to develop a website for your business, understanding how SEO (search engine optimization) works can be overwhelming, especially if the concept is entirely new to you. You already have so many things to worry about, [...]
Taking time with website content will lead to end-line quality From a client's perspective, what do you think is the mostly commonly overlooked part of a typical website development project? Clients almost always know they want their websites to look good and function the way they are supposed to. After [...]
Your website’s first impression matters — and it better look good By now we’ve all heard it: First impressions are important. But what does that really mean as it relates to your website? If you break it down into your narrow window of website engagement with potential customers, it’s largely [...]
Your website is fluid and interactive — tangible results may vary Many small businesses get caught in a ultra-focused mindset of lead generation with a direct and linear process, and because of that they neglect their websites or don't have one at all. This is a big mistake. There's certainly [...]
